Media Communications
At Panache, we have an inherent focus on positive end results. But we recognize that these cannot be achieved without a profound understanding of our clients’ brands and business challenges. Our ultimate goal is to positively affect perceptions towards your organization or brand. This is both our process and formula for success.
We work using a unique process called creative audiencing; defining, engaging and activating target audiences through innovative communication solutions.
1. Audience The audience is central to our work. Who do you want to engage with? How can we reach them, listen to them, affect them and change behaviour in favour of your brand or business?
2. Filter Communication needs distilling. Many factors can impact the message. We help you to filter down to what is really important, the essence of the communication
3. Create Who the audience is will impact the ‘tone of voice’ applied to the message and the style of delivery. This is where communication creativity comes into play.
4. Amplify
When communication has been effective, behaviours will change and be affected. We consider the best way to ensure that positive impact is amplified through organisations and to consumers
